Thursday, July 21, 2011

It's All About Marketing

 Marketing is an art. Like any art it takes skill, but it also takes a certain degree of natural ability. There is a learning curve that can be pretty steep, if one hasn't got the knack.

Strawberry Festival was definitely one of those not so easy learning times for me.

I shared a booth with Marj Watkins, an 87 year old writer and self publisher, whose cooking column in the local paper has created a bit of a following for her. That's Marj, in red, and a friend Nanette Palowski (also an artist) in blue.

That's me. in blue and green. People on the Island know me by my twice yearly shows and by the preschool I used to run.

Guess who sold the most?

We both have a bit of a following. We both have attractive products. One of us is obviously more outgoing--and dressed to show up against a green background.

You guessed it. Marj sold 50% more than I did.

We both had a great time, visiting with friends, talking about our wares, and just being a part of the "scene".

Until it started raining and would not quit. No one wanted to try on wet scarves, and our books got wet. Some of mine got ruined.

Well, that's marketing!

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